The Great Northern Darwin Cup Carnival is famed to be the biggest social and sporting event in the Northern Territory. Priming the dry season with eight days of top quality Northern Territory racing, fashions and events, this campaign has been developed and executed to align itself with similar major events such as Melbourne Cup Carnival.
Project deliverables: End to end event marketing collateral, initial concept development, campaign photography, set design, press and digital advertising, event day collateral such as merchandise, signage, television commercial.
Completed while at Campaign Edge Sprout
Creative Direction and Graphic Design: Monica Lawrie
Photography & Videography: Jenni Collier
Hair & Make Up: NK Darwin
Styling: Olga Bryukhovets